Once you’ve determined how to calculate market size, you then need to assess its value. These are four useful rules to help you decide if a market segment is worth building into your business plan.

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

To calculate a company's market share ... It can also grow the size of its market share by appealing to other audiences or demographics. A large market share also gives a company power over ...

Market cap is calculated by multiplying the current stock price by the total outstanding shares. The formula to calculate market cap is — Market cap = Current stock price * total outstanding shares.

The uncertainty of a potential trade war led to sharp declines late last week and an extremely volatile trading day on Monday ...