Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...

Which tactics, channels, and content types do B2B technology companies use most to market products? To find out, Regalix surveyed 640 senior marketing executives and business leaders about their ...