Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a "social stigma" toward non-iPhone users.

Emphasis on the “was.” Early this morning, Imagination dropped a bombshell on its investors: Apple is planning a fundamental rebuild of the GPU used in the iPhone, to increase control over the ...

Apple giveth, and Apple taketh away. That’s the lesson Imagination Technologies, Apple’s longtime supplier of graphics processors, has learned of late. After announcing that the iPhone maker ...

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything. Why? The story of Nokia and Apple is a lesson about how ...