Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

You might even produce a separate messaging framework for each stage of a lead's progression ... You might consider weekly meetings where the marketing team discusses inbound performance with MDRs who ...

In turn, that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense ...