As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

This is where inbound marketing comes in. Inbound marketing is a strategy that focuses on attracting customers to your ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...