So, what is inbound marketing? The goal of inbound marketing is to earn the attention of customers by making your startup or company easy to be found. You want to draw customers to your website or ...

Additionally, the company's target audience may be very niche, making it difficult to reach potential customers through mass ...

IN marketing, you either hunt for customers (outbound) or attract them (inbound). This article will ... He is the founder of Public Methods Company, a software and digital company based in Harare.

The first few months of exclusively talking to customers helped the company incrementally optimise this inbound marketing machine, right down to advertising their presence in the space where their ...

“Red Bull gives you wings” has been the energy drink’s slogan ... While Red Bull denies wrongdoing, the company has voluntarily withdrawn and revised the marketing claims challenged in ...