Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing ...

Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS ... said David Rippetoe, senior ...

has rolled out an integrated ... TV ad campaign will focus on Boston, Denver and Minneapolis with an emphasis on primetime, sports and late-night programming. This will expand online with digital ...