Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...

This study focuses on the organizational structures of a number of advertising agencies that have undertaken the move toward integrated communications ... we were able to support key marketing ...

In 2019, he authored the second edition of "Developing an Integrated Marketing Plan" and the first edition of "Social Media Marketing,” the latter of which is used in several courses across multiple ...

Introduction Picture a sales force that exactly knows which leads to follow, armed with intelligence quicker than a cup of ...