The research, which included 22 top brand advertisers and more than 3,000 users, showed that ?the average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the ...

Cookie banners—those things that most users almost immediately close when they visit a site—have become a ubiquitous part of ...

Since the first banner ads appeared in 1994, the internet advertising industry has experienced exceptional growth. The Interactive Advertising Bureau (IAB) heralded 2003 as 'the most successful year ...