In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

According to telecommunications giant Ericcson, IoT sensors and devices will produce 400 zettabytes of data in the next year. 2. Find an IoT marketing strategist Knowing what to do with all that ...

Coca-Cola is transforming its vending machines from simple dispensers of cans and bottles into the forerunners of an Internet-of-Things (IoT)-inspired marketing revolution. "When you think about ...