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Discovery models focus on the mainstream, Defender on off-road prowess, and Range Rover as the company's most luxurious vehicles. It's clear to see why a low-volume brand like JLR, which uses a ...
More on this below. JLR now refers to a so-called ‘House of Brands’ for Land Rover. Translation: groupings of models linked to either the Defender, Discovery or Range Rover names. As the ...
JLR has been spotted testing a prototype for an electric vehicle that will take a place in its Range Rover family of luxury SUVs. JLR is known to be planning the reveal of an electric version of ...
Of the 150 roles, JLR is recruiting 50 technicians for its Solihull plant. These roles will maintain automated manufacturing equipment essential to the production of Range Rover Electric ...
It underwent another name change in 2023 to JLR. Not only does this name change avoid obnoxiously repetitive model names such as the Land Rover Range Rover, but it's also part of the company's ...
Rajan Amba, managing director of JLR India, attributes the surge in sales to the localisation of key models. “The Range Rover and Range Rover Sport are the primary growth drivers, especially ...
The U.S. accounts for about 25 percent of JLR’s global sales. It is the company’s biggest single market for the full-size Range Rover, Range Rover Sport, and the Land Rover Defender ...
The move to introduce new Defender models is reflective of JLR’s ambition to separate each of its core brands – Jaguar, Discovery, Range Rover and Defender – into four distinct product lines.
Playing spot the difference with the new Range Rover is a surprisingly tricky game ... then topping out at SV – the marker for JLR’s Special Vehicles division that allows for deep customisation.
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