Part of the risk Jaguar is undertaking is the admittedly fun, loud color options cryptically hinted at on the site. The Type ...

In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

Unlike other automakers, it won’t be backtracking on its plan to be an EV-only company. Much has been written about Jaguar’s rebrand. In the car world, it was perhaps the most talked-about event of ...

"Everything we want to do at Jaguar is to be brand-led", said Rawdon Glover ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem: there ...

So far, 2025 is proving to be the year of the luxury car. According to Brian Moody, executive editor at Kelley Blue Book, ...

Little is going to trump the reveal of Jaguar’s Type 00 concept car; a day in December the world seemingly won’t forget in a hurry. And while some in the Jaguar comms team might still be ...

With a starting price expected around £100,000, the new GT is set to redefine Jaguar’s position in the luxury car market as it begins its electric journey. Pictures of the Jaguar super-GT EV ...

Big step was needed because of move to EVs and arrival of Chinese brands A clear, understandable identity has been key to Jaguar's past success, said Glover ...