A few days ago, Jaguar revealed a new, "fearless" and "exuberant" visual identity that seems to have divided the brand's fans into those who hate it and those who...well, we've seen a few positive ...

Jaguar has unveiled its overhauled branding identity, marking the beginning of its EV-only era. The British marque showed off its slick new logo ahead of the December 3 reveal of the Jaguar Design ...

Who knew so many people carried such strong opinions on Jaguar. By now you too have probably formed your own opinion on that ‘ad’, the new branding, the bold colour palette and if people ...

Jaguar hit the reboot button once again when it announced a new direction, new branding, and a handful of new cars in late 2024. The brand’s new identity is a little startling, to put it lightly ...

The most notable example has to be Jaguar, whose airy new look seemed to be the most contentious topic online for a moment last year. But while stagnating branding and/or floundering sales might ...

This, then, is it – Jaguar’s brave new world made real. We’ve seen the branding and we have, ad nauseam, discussed that advert. But now the talking stops, at least for a moment.

JAGUAR has dished new details on its 986bhp electric super-GT, promising speeds of up to 160mph as the brand's radical new era gets underway. The GT will be followed by a luxury sedan and SUV ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

The campaign events offer six key lessons for managing a rebranding image that speaks to new customers while addressing the interest of current customers. More on that below. For CMOs, Jaguar’s ...

Jaguar has announced an updated version of its I-Pace electric car. Available exclusively to the UK market, the I-Pace 400 Sport is priced from £79,995 and features a subtly redesigned body, new ...