The font, the new logo that replaces the growler ... Why haven’t people bought them? Because of what Jaguar said about them: old, stuffy, middle England. They were a pint of mild in an Aperol ...

Check it out for yourself in the video below. After unveiling the Type 00 late last year, Jaguar’s new EV concept caused quite the stir. Some loved it while many poked fun, comparing it to Pink ...

Jaguar is working on its first new model after its rebranding ... of opulent cutting-edge personal transport with its eye on old-world luxury. We recently got a better look at a camouflaged ...

One in which combustion engines are barred, old bodystyes banished and the earlier brand DNA is unrecognisable. Not for nothing has it rewritten the brand logo JaGUar… Our new spyshots captured ...