Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

Autocar India has just learnt that the backlash hasn’t been ... The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative ...

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company that used to work closely with Jaguar's internal teams for its ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...