Autocar India has just learnt that the backlash hasn’t been ... The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

Jag's big rebrand has been in development ... But the radical break from Jaguar's traditional image provoked a fierce backlash, with critics accusing the firm of trampling on its British heritage.

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.

However, the radical break from its traditional image sparked a backlash ... arguing the rebrand is essential to making Jaguar profitable again. Gerry McGovern, the company’s chief creative ...

The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company that used to work closely with Jaguar's internal teams for its ...