Jaguar has debuted new logos and graphic designs ... The British automaker has culled its lineup to a single model, the F-Pace SUV, which soldiers on for 2025. In the meantime, a new electric ...

From a naming standpoint, the E-Pace and F-Pace SUVs are confusing ... much longer range and cost considerably less. Jaguar doesn't need a new logo, it needs a new mindset entirely.