The early idea for Promise Mascot Agency was going to be very different from Kaizen Game Works' open world detective adventure game Paradise Killer. It had stemmed from art director Rachel Noy's ...

Hokuto citizens selected Zushihocky over four other mascot proposals. The vote for unforgettable local mascots was conducted by Tokyo-based website management firm Wavedash Co. on Seikatsu-Guide ...

The Tokyo Yakult Swallows employee whose humor and quick wit made Tsubakuro one of the most popular mascots in Japanese professional baseball has died, the team said Feb. 19. The employee had ...

In Japanese, the form represents “all the elements that make life joyous,” Murase said. In English, the form represents “a cross between the Cookie Monster and Elmo.” ...

All eyes are on Japan this week, thanks to the much-delayed Olympic Games Tokyo 2020, happening July 23 to Aug 8. The event has been a hot debate topic for months now, with some countries and ...

Super Smash Bros. Ultimate director Masahiro Sakurai says that Japanese developers should make games that appeal to Japanese gamers.