Last September, while they were discussing hypothetical solutions for these issues, the idea for their senior project, Gender Bender, was born. On February 28, they held a panel as part of the ...

Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, ...