Netflix Australia has named Initiative as its media agency of record and Amplify Australia as its lead creative agency, expanding its agency partnerships in the local market Jo McAlister ...

Jo McAlister, CEO of Initiative Australia, announced her firm’s appointment on Linkedin, writing “to say the team are excited is an understatement. It’s been quite the start to 2025 ...

Jo McAlister, CEO of Initiative Australia, “To say the team are excited is an understatement. It’s been quite the start to 2025, and we are bursting to work with one of the world’s leading ...