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This year, John Lewis has gone back to basics by telling the story of a woman shopping for her sister. Frantically looking for a present (in the iconic Oxford Street store, no less), she starts ...

Here we are, then: the big one. The John Lewis ad is the origin for all the Christmas advert mania currently circulating on our TV screens. They perfected the formula before it was even a formula ...

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The John Lewis advert is one of the major consumer events in the run-up to Christmas. FROM excitable Edgar the dragon, to Monty the penguin, we round-up all the John Lewis Christmas adverts from ...

John Lewis launched their first Christmas advert in 2007 and, for many Brits, the festive short signals that the countdown to December 25th has begun. Normally released in November, the heart ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

From a Waitrose murder mystery to finding a present for your sister in the new John Lewis ad, here are the best Christmas adverts in 2024 so far. With Halloween and Bonfire Night firmly out of the ...

The relaunch of Never Knowingly Undersold contributed to a six-point increase in the brand’s Net Promoter Score and better value for money perceptions, the business says, as it reports strong profits.

The Spring 2025 issue of the magazine explores how creatives are using tech in novel ways and the many changes on the horizon for the creative industry itself ...

2020, after a battle with cancer, his office confirmed. He was 80 years old. “It is with inconsolable grief and enduring sadness that we announce the passing of U.S. Rep. John Lewis,” Lewis ...