For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry as he was on the basketball court.
The Air Jordan sneakers on Michael Jordan's iconic statue will be blocked out. The attention-grabbing marketing stunt is part of the 40th anniversary of the Air Jordan 1. The campaign kicked off ...
These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.
Buzz on social media often leads to sneaker sales. But while Kanye sports over 22 million Twitter followers, Michael Jordan doesn’t use social media at all. Although they’re not the same thing ...