The company revealed their new product before it was ready to go on sale so Kellogg's rushed to develop their own version, hiring Hekman Biscuit Company manager Bill Post to create the toastable treat ...

Many of us have fond memories of growing up and munching on Pop-Tarts, whether that was as a sugary breakfast or as a tasty after-school snack. These treats, which come in a number of different ...

It’s reasonable that Seinfeld will take some creative license with how the breakfast pastry came to be. On the other hand, the facts may not require much embellishment. It’s a story of warring cereal ...

Burnett's EFFIE-winning campaign for Kellogg's Pop-Tarts employed a large white Himalayan Yeti telling tweens how to enjoy their favorite hot breakfast food in a brand new way--frozen. The grunting ...

Pop-Tarts has joined forces with the Girl Scouts of the USA to launch two brand-new toaster pastries inspired by cookies.

Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus ...

As we grow older, we look back and realize the quality of everything was better when we were younger. This may even apply to some of our favorite childhood treats. After one woman unwrapped her ...

View Nutrition information about KELLOGG'S, POP-TARTS MINI CRISPS, Frosted Strawberry Baked Bites. Avoid extra calories by making healthy food choices. Calories requirement varies depending on ...

View Nutrition information about KELLOGG'S, POP-TARTS, Frosted Cinnamon Roll Toaster Pastries. Avoid extra calories by making healthy food choices. Calories requirement varies depending on factors ...