Burnett's EFFIE-winning campaign for Kellogg's Pop-Tarts employed a large white Himalayan Yeti telling tweens how to enjoy their favorite hot breakfast food in a brand new way--frozen. The grunting ...

Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus ...

Seinfeld's Unfrosted distorts history of Pop-Tarts creation, focusing on fictional characters and a limited timeline. The film overlooks the rivalry between Kellogg's and Post and misses the key ...

However, with Red Velvet Pop-Tarts, Kellogg's laid down the gauntlet: You could enjoy the rich, chocolatey flavors of red velvet cake, and still pass it off as a regular breakfast item.

After one woman unwrapped her S ... to Kellogg and complaining. She said she received an expired coupon and was redirected to another email address. As a result, she stopped buying Pop-Tarts ...

View Nutrition information about KELLOGG'S, POP-TARTS, Frosted Cinnamon Roll Toaster Pastries. Avoid extra calories by making healthy food choices. Calories requirement varies depending on factors ...

Pop-Tarts has joined forces with the Girl Scouts of the USA to launch two brand-new toaster pastries inspired by cookies. The collaboration has introduced two new flavors of Thin Mints and Frosted ...