With a waterproof body and 12-week battery life, readers call it the “ultimate e-reader for every book lover.”

Ready to upgrade your e-reading experience? Now’s a great time to do it because the new Amazon Kindle Paperwhite, which normally retails for $160, is currently on sale for $135. That price is hard to beat outside of major sales events like Black Friday and Prime Day!

Book lovers should head directly to Amazon, because the new Kindle Paperwhite is on sale for the first time this year.

Amazon has been offering a few Kindle devices at discounted rates as part of an ongoing sale. Now, there is the all-new Kindle Paperwhite Kids that too has joined the fun. This is the kid-specific model of the latest Kindle Paperwhite and is now selling for $139.99. That makes for a savings of $40 considering that it otherwise sells for $179.99.

That being said, a Kindle is a fairly expensive purchase. Amazon doesn't have deals on Kindle devices very often, but when it does, it's usually a good time to pick one up for a little bit less. Right now, Amazon is dropping the price of the Kindle Paperwhite as part of its Presidents' Day and Valentine's Day sales.

If you’re wondering what to gift the bibliophile in your life for Valentine’s Day, Amazon’s ongoing President’s Day sale is worth a look. The Kindle Colorsoft Signature Edition has returned to its best price to date,

Amazon is offering a sale on its first color e-reader, the Kindle Colorsoft. The deal is available to everyone, including Prime Members. It is $229.99 today, $50 off the regular price. The Kindle Colorsoft also comes with a three-month free trial of Kindle Unlimited.