She continues: 'As far back as then skincare was for everyone regardless of status, gender and wealth. So appearance and beauty is engrained from a young age and it is as intuitive as combing your ...

dewy skin lies in a 10-step Korean skin-care routine. A leader in beauty innovation, Korea continuously pushes the standard with new ingredients, formulas, and techniques. The K-beauty influence ...

Even before the Cosrx Snail 96 Essence reached TikTok -fame status, I’d long sworn by its ability to transform my parched and ...

Have you ever found yourself wondering—how do K-drama stars maintain such flawless, radiant skin? It's not magic, but a mix ...

Even the most basic skin care routine needs a moisturizer, and you can’t go wrong with a Korean one. A selection of beauty editor go-tos, like Belif’s The True Cream Aqua Bomb and the Etude House ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

It’s from a famous Korean brand. When I reflect on my college ... washed down with mystery frat-party punch), and the absence of any skin care routine whatsoever. I can hardly blame myself ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. If you look online, you’ll see that skin care obsessives raving about Korean ...

Gone are the days when a 10-step skin-care routine is ... Tirtir changed the Korean makeup game with its extensive shade range, uncommon to most foundation brands on the market. Worn by celebrities ...