These days, LEGO is for all ages. But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon.

"The relaunch answers a call for change that real kids desire to see in their ... each of the new characters, residents of LEGO's Heartlake City, are fictional representations of the diverse ...

“It’s a really nice experience to build - satisfying and educational…” So if you loved Wicked and want a LEGO set to build with your kids or just for yourself, the Welcome to Emerald City ...