The Philips Hue Sync app is now available for LG TVs, letting you sync your smart lights with movies, games, and TV shows on your screen, without the need for a Philips Hue Play HDMI Sync Box.

LG has also saddled up with Microsoft, not just to bridge Copilot AI into its TVs, but to also bring Xbox Game Pass into its Game Optimizer ecosystem. Check out the full 2025 TV lineup below ...

LG TVs will be getting the Xbox app later this ... which you connect to your TV. Microsoft also recently added the ability to play a select few games that Xbox gamers already own, all streamed ...

LG has a bit of a penchant for eye-catching TV features over recent editions of CES – remember the rollable TV? Well at this show it’s going several times better with a transparent 4K OLED TV. How ...