Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it ...

All marketers know that certain clients bring more revenue over time than others, but very few really build their marketing campaigns around the lifetime value (LTV) of their prospects. Those who ...

If you're on the content bandwagon but don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: You might be spending thousands on blog posts ...