Tech and e-commerce brand Lazada used a digital strategy to change perceptions and grow the number of micro-SMEs selling on its platform in Malaysia. Lack of brand trust and fear were the key reasons ...

In Indonesia's competitive e-commerce market, Lazada aimed to differentiate itself and engage shoppers uniquely. They launched the "Pengiriman Cepat, Gratis Ongkir" jingle to introduce fast and free ...