Basketball player LeBron James has been with Nike his entire career, signing a $90m contract with the company when ... and in this respect the LeBron James Innovation Center is an undeniable high ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...