Lifestyle branding has been growing among younger generations like the digital native Gen ... and there are plenty of examples out there of a successful strategy that puts the customer front and ...

Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, ...

Meghan Markle's clever strategy was exposed by an expert after she made a big announcement about As Ever products. For the ...

Meghan Markle's new lifestyle brand, 'As Ever', sold out within just 30 minutes of its launch launch in the US. However, questions are now being raised about whether the rapid sell-out was a ...

as well as some top advertising and branding firms, looks at why travel brands are pushing lifestyle messaging, how they're making sure every consumer touch point drips with lifestyle branding and ...

The executives called upon their respective tech and branding teams to provide an integrated lifestyle management solution ... Many executives will be using the Nike+ iPod strategy to transform any ...

Compartés explains how "The White Lotus" has become a masterclass in modern marketing with its stunning visuals and satirical ...

Female fashion brands with a feminine casual style are showing noticeable growth on the fashion and lifestyle platform 29CM, operated by Musinsa. The '29CM branding effect,' which maximizes the appeal ...