To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns. LinkedIn ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

LinkedIn users should, by now, understand everyone has an angle. The most interesting part of the whole story is the battle for the soul of B2B marketing. There are now two camps for sure (and ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features ...

Social selling through LinkedIn can help sales teams work smarter, not harder, by prioritizing outreach to accounts that are ...

And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need ...

LinkedIn Marketing Solutions' Jessica Machalani discusses the growing importance for CMOs to build trust in an AI-powered ...