But my lips have never had a proper routine—and frankly, why would they? Sure, I’ll swipe on a hydrating balm before bed and maybe use a lip scrub once a quarter, but the US lip care industry ...

January is a month to hibernate and reset as we recover from the busy holiday season and try to find rebuild our routines—which, hopefully, includes reflecting on our self-care rituals.

Read ahead to find out if you are looking into this trend and whether it really helps with lip care. Dr Arushi Suri, Consultant Dermatologist & Aesthetic Medicine, Mahatma Gandhi Hospital ...