Historically, as long as they were comfortable, socks never really got much attention. London Sock Company changed the game entirely when they launched their posh take on the wardrobe staple.

Fit for the job and for his feet, London Sock Co. is the brand Post Wanted recommends. Its assortment of merino wool socks looks like luxury stepped off the screen, and we can’t stop ...

and now you can level up your sock game courtesy of the London Sock Company - who are currently having a huge 20 per cent off sale on selected items, as well as further discounts. Founded in 2013 ...

Historically, as long as they were comfortable, socks never really got much attention. London Sock Company changed the game entirely when they launched their posh take on the wardrobe staple.

He earned his spot at the last minute by winning his first ATP Masters 1000 in Paris, and made it all the way to the semifinals in London. But now, Sock is ranked No. 106 in singles, and is only ...