including a double-digit increase in traffic on Lowe’s mobile app. Lowe’s is integrating AI technology into its operations to improve online search, product recommendations and demand planning.

The home improvement marketer is boosting awareness of its Iris by Lowe?s smart home app by integrating new features including ?Santa sensors? and a ?Santa camera? to excite holiday enthusiasts.

Lowe’s continues to refine its mobile strategy in other ways. Last week, the retailer updates its iPhone app to enable users save their MyLowe’s card to Passbook. “Mobile is central to the ...