Nike is in a slump.Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

Nike and Skims have been working on the brand since October 2023, according to The New York Times.It marks the first time that Nike has ever joined with an existing, outside firm to launch a brand ...

Kim Kardashian's SKIMS has teamed up with athletes and professional sports leagues in recent years, but the company just announced a groundbreaking new partnership with Nike. Designed to sculpt.

The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline “Designed to Sculpt; Engineered to Perform,” the partnership is ...