Together we've developed a strategy that includes making a special offer ... You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool ...

A marketing plan does not need to be complex, but it does require several elements to be effective ... companies learn what customers value most and what barriers exist to marketing their offerings.

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Not every product can have the lowest price. Therefore, it is important for businesses to use the marketing mix to highlight other ways that they have added value to their products and make their ...

A well-designed social media marketing plan delivers another invaluable resource ... of someone the recipient knows and trusts—making the creation of shareable content one of the most important ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...