If you're looking for the best CRM software on the market, we have you covered. These options can help your team manage ...

Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Your CU Boulder Customer Experience Certificate provides you the differentiating factor. It proves that you have completed all modules, as well as the cumulative Capstone Project. You'll walk away ...

Organisations that seize the opportunity to innovate will not only stay ahead of the curve but will also set new benchmarks ...

Bank visits shouldn’t be a test of endurance. Yet, slow-moving lines, short-staffed counters, and unpredictable delays make peak hours frustrating and incredibly stressful. Customers grow impatient.

MORE than 6,000 employees of Prasarana Malaysia Bhd are being upskilled through a programme organised by the public transport ...

I bring you greetings today from our customer service space in this column. This is an area of the field we are not only passionate ...

and enhance customer experiences. Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries ...