Their path to growth was an uphill battle. Years ago, my agency developed a market-tested positioning strategy for them, but they ultimately decided to go it alone. In his own words ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

The company behind the product can attempt to manipulate this position. There are various strategies involved in Market Positioning; Re-positioning describes altering the character of a product, in ...

Brand positioning research gives you valuable insights into market demands and customer behaviors to help you stand out from your competitors. So, how do you go about it? Brand positioning research is ...