资讯

Harvard Business School7 年
Market Segmentation, Target Market Selection, and Positioning
Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
Harvard Business School7 年
Overview of the Project Finance Market, An
Esty, Benjamin C., Suzanne I. Harris, and Kathleen G. Krueger. "Overview of the Project Finance Market, An." Harvard Business School Background Note 200-028, December ...