The light-hearted approach marks a tonal shift from past Lean Cuisine marketing. A #WeighThis campaign from the mid-2010s used emotional storytelling as the brand ditched phrases like “dieting” in ...

Holistic marketing takes into account the considerations ... Coupons for Your Business What’s an example of a successful ad campaign? The most successful advertising campaigns solidify a new ...

In addition to the campaign, Harry’s has refreshed its brand identity across packaging, logo, color palette and photography, a visual style that will roll out across product, digital, social and ...

DMi received the Best Food Industry Email Message Campaign and Best Consumer Goods Email Message Campaign awards for its entry, "Applegate and DMi Partners: Flexing a Viral Influencer Campaign into ...