Step 1: Identify the goal Without a goal, campaign waters get really muddy, really fast ... and Twitter advertising Event sponsorships Educational presentations and webinars Marketing emails The ones ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

The ability to accurately measure the incremental impact of all marketing and non-marketing activities is crucial for informed decision making. Marketing Mix Modeling (MMM), a decades-old technique, ...

Your go-to for B2B Marketing Training and Consulting backed by data science ... Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any ...

Which metrics you track will depend on the goals of your marketing campaign and the type of business ... this process and more is a crucial step in converting consumers into customers.