By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...
In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...
B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...
A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...
Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...
“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...
Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...