In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

There are many different channels and formats that marketers can use in programmatic advertising ... Multichannel campaigns are an opportunity to capture users throughout the entire marketing funnel, ...

Here are some tips for brands looking to better understand co-op programs: Look to partner with a marketing channel expert who can develop online digital processes for your brand. A partner can help ...

RAJSHAHI, Feb 1, 2025 (BSS) - Proper marketing channel can be the crucial means of encouraging the dairy farmers in the region, including its vast Barind tract, to the venture more.

It's proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...