So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

The vibe in the cattle business is starting to suggest we’re approaching a tipping point. While usually people have their pom ...

Facial emotion recognition could have broad applications across health care, education, marketing, transportation, and ...

there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of technology and they may have more ...

Over half of SME marketers also feel undervalued (55.5%), as do 56.3% of their counterparts in large businesses, with both ...

Christmas marketing strategies appeal to our emotions and trigger psychological stimuli that push us to spend, often out of fear of missing out on opportunities or not meeting social expectations.