The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

In Google’s words, “This misalignment brings real commercial risk: when CMOs can’t demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.” ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

That’s an intentional focus, given Gap’s history of music-based marketing, but it’s also ... s not a fun experience when you walk into a store and you’re trying to figure out actually ...

Many marketers feel they lack certain skills and knowledge, with Marketing Week’s exclusive 2025 Career & Salary Survey consistently highlighting concerns about widening knowledge gaps across ...

Exclusive new data from Marketing Week’s 2025 Career & Salary Survey firmly suggests not. According to the analysis, the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, ...

A major hurdle for fmcg brands is that they often fall into ‘low-interest’ categories. Consumers spend little time deliberating over which yoghurt or toothpaste to buy, making it difficult for brands ...