Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Therefore, when building a journey map, you need to consider the role each person is playing in the journey and the ways those roles interact with one another. Who is the primary buyer? Who are the ...

If your team is in the market for a marketing automation platform, here are eight things to keep in mind. The post 8 ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...

By crafting impactful messaging and supporting user needs, product marketing can drive successful product launches and shape the road map. This fosters alignment across teams, empowers sales with ...

FlightPath3D Cloud leverages a SAAS architecture on the ground to ensure a consistent experience for passengers throughout the travel experience.