While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions ...

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Ecommerce will soon be dominated by AI assistants promising hyper-personalised shopping experiences. The impact on marketing and customer strategies will be enormous ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...