Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

A good content marketing plan guides your content creation and distribution, keeping you grounded, organized and on track.

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

This insight created a meaningful differentiation and a unique position from Viagra, and led to significant marketing ... plan, it is for illumination of the path forward. MM should measure brand ...

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ ...